Sandy, Utah— Today marks the introduction of a novel player in the healthcare industry, as seasoned executive Gary Larcenaire unveils Project ItyÂ. Pronounced “e-tah-yah,” this business-to-business (B2B) concept company is poised to revolutionize community health practices with its avant-garde approach to healthcare management.

With an impressive tenure of 19 years at the helm of community health practices, Larcenaire brings his extensive experience navigating some of the most stringent regulatory landscapes to the forefront of Project ItyÂ. The company is founded on principles that address the core challenges faced by community health systems today:

Uncompromising compliance
Clinical improvement and outcome-based reimbursement models
Innovative compensation strategies
Maximizing employee engagement
Record-setting profitability
Leveraging machine learning for advanced outcomes contracting
Providing standard office support, including IT, accounting, human resources, and stakeholder engagement
Acknowledging the struggle of community health systems to keep pace with larger counterparts and the ever-evolving healthcare landscape, Larcenaire’s Project Ity aims to be the ally that understands their unique brand ethos and propels their practices to unprecedented heights.

At the heart of Project ItyÂ’s mission is a commitment to integrating Artificial Intelligence (AI).  The company offers a suite of customizable services, including:

Enhanced liquidity and access to a network of investor/advisors
Leadership transparency
Brand development alongside cutting-edge marketing
Strategic planning and execution for growth and core value development
Opportunities for practice acquisition by ItyÂ
Comprehensive legal services to ensure industry compliance
Initiatives for community tax credits and housing development
Executive searches and board development
Robust fund and new business development
Advanced customer resource management
Tailored performance monitoring

Named after an ancient verb that signifies progress and adaptability, Ity embodies the very essence of continuous adaptation, a principle Larcenaire believes is crucial for the dynamic field of community and hospital management.